Flic is a new product being launched through indiegogo.com. It's a physical button that can be purchased online and is meant to clip on apparel, stick on walls/objects, or place anywhere that is convenient to you. Once you download the new Flic app, you can assign actions to your physical Flic button. This campaign focuses on introducing this product as simple and convenient while expressing how you can "fuse your phone with life". The colors of this campaign are inspired by the actual Flic product colors and allow the design to feel fresh and modern.