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Dyson is a brand that creates innovative household products that focus on simplicity and ergonomics. This campaign concept for the Dyson Cool™ fan was centered around how silent it operates with its air multiplier and bladeless technology. Photos were specifically sourced to evoke exhilirating activities that are in reality extremely quiet experiences. The quotes, photos, and ambient display work together to bring out an aspirational mood from the consumer.
For Educational Purposes Only.